![]() India is the second largest global smartphone market, behind China and ahead of the United States. When Inshorts was launched 6 years ago, most media companies took print content and dumped it on a website, resulting in an overwhelming consumer experience,” Purkayastha said. “Once technology and form factor begin working harmoniously, only then can a publisher leverage that disruptive force. ML and AI are technology innovations that will not reap benefits until linked to a platform-appropriate form factor, enabled by said technology. Technology does not dictate form factorInshorts works on a combination of technology and form factor innovation. “Media houses must remember to use platform-specific form factors, which is what InShorts capitalised on,” he said. In addition to being a co-founder of Inshorts, Deepit Purkayastha is also Inshorts Chief Strategy Officer and oversees the business and strategic roadmap of the enterprise. The format and user interface that works for print media differs drastically from what works for digital, broadcast, social media or the radio. The biggest disruptions are form-factors such as email-newsletters, social media posts, news hour debates and the daily newspaper deck. Through the years, the digital space has been witness to an onslaught of tech-driven disruptions such as Artificial Intelligence (AI) and Machine Learning (ML) driven feeds, wireless technology such as WiFi, 4G and 5G, radio waves and optic fibers, easily overwhelming the traditional news space.Ĭontrary to popular perception, technology has only enabled these disruptions in the media sector, and not caused them. Today, Inshorts is India’s highest-rated news application with more than 15 million downloads both on Android and IOS. The company became operationally profitable in November 2017, hitting a net revenue run rate of Rs 25 crore ($3.4 million), compared to Rs 3 crore ($0.4 million) in 2016. Four months later, it raised Rs 127 crore (about $17.5 million) in Series B led by Tiger Global. In 2015, Inshorts, which delivers snappy news summaries in 60 words, raised Rs 25 crore (approximately $3.4 million) in a Series A round from Tiger Global and Rebright Partners. The trio began its entrepreneurial journey with TLabs incubator in 2013, followed by a seed round from Times Internet and a group of angel investors including Flipkart founders Sachin and Binny Bansal. To learn React, check out the React documentation.Deepit Purkayastha, co-founder and Chief Strategy Officer at Inshorts, at WAN-IFRA’s Digital Media India Conference in New Delhi. ![]() You can learn more in the Create React App documentation. However we understand that this tool wouldn't be useful if you couldn't customize it when you are ready for it. The curated feature set is suitable for small and middle deployments, and you shouldn't feel obligated to use this feature. All of the commands except eject will still work, but they will point to the copied scripts so you can tweak them. Instead, it will copy all the configuration files and the transitive dependencies (webpack, Babel, ESLint, etc) right into your project so you have full control over them. This command will remove the single build dependency from your project. If you aren't satisfied with the build tool and configuration choices, you can eject at any time. See the section about deployment for more information. The build is minified and the filenames include the hashes. It correctly bundles React in production mode and optimizes the build for the best performance. npm run buildīuilds the app for production to the build folder. See the section about running tests for more information. Launches the test runner in the interactive watch mode. You may also see any lint errors in the console. The page will reload when you make changes. In the project directory, you can run: npm start ![]() ![]() This project was bootstrapped with Create React App.
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